Marketing and Public Relations

Marketing and Public Relations provides the direction for most of the creative services work for Manchester Community College. The department is structured like an advertising agency with account executives assigned to each organizational unit of the college. These individuals work with administrators, faculty and staff, students and outside vendors to design and produce print, video and interactive elements that achieve the strategic goals of the college.

The Marketing department provides the following services to our clients:

  • Marketing and Public Relations Consultation
  • Creative Services (including design and photography)
  • Advertising and Promotional Campaigns
  • Video and Print Production
  • Website Content Assistance
  • Media Relations
  • Social Media Assistance
  • Website Development and Programming

Examples of our work include: enrollment guides, brochures, posters and flyers, invitations, presentations, photographs, booklets, newspaper and TV ads, program videos, press releases, Facebook pages, events calendars and a host of other products. Please review our Creative Capabilities for a complete list of the services we provide.

Members of the marketing team are alway happy to sit down with our colleagues to discuss broad program needs and how marketing can support them. We are also available to attend department or division meetings to discuss challenges and opportunities that we can assist with, or discuss marketing plans and activities.

For more information, please contact:

Charlene Tappan

How to Initiate a Job

In order to initiate a job order, please contact  Charlene Tappan at x22912 or

A convenient time will be arranged to discuss the scope of your project with you. Please be prepared to discuss the following: what you want to achieve, audience, objective, message, medium, tone and image, deadline, budget and approval process. You will be guided through a series of questions to best understand your needs and desired outcomes. These questions and their answers will be used to complete the Creative Brief, which will serve as the framework and provide direction for the development of the marketing plan. The Marketing team will then confer to confirm timelines, budgets, etc., and to assign and schedule the job.

Additional Resources