A Career in Social Media

Working in the social media field requires flexibility and the ability to juggle multiple tasks at once. The Social Media Specialist may be responsible for developing and implementing a company’s social media strategy in order to increase its online presence and improve marketing and sales efforts. The understanding of how search, content and social media all work together is important along with attention to detail. A typical day may require you to monitor tweets, respond to posts, analyze trends and engage with brand advocates. Customer engagement is at the top of the list so skills such as building creative content and understanding different media formats that resonate with target audiences are important.  

The Social Media Specialist certificate can boost a resume, enhance an existing degree or provide a foundation for pursuing a degree in digital marketing, public relations, communications, entrepreneurship and business.

Potential career choices include:

  • Social Media Specialist
  • Social Media Strategist
  • Social Media Consultant
  • Social Media Coordinator
  • Community Manager
  • Engagement Coordinator
  • Brand Advocate
  • Social Media Marketing Manager
  • Social Influencer

On the Web

These web sites provide additional information on this career:

Certificate Program

Social Media Specialist